40 Examples of Competitive Advantage (part 2) posted by John Spacey, November 18, 2015 21. Here’s an example of a broad differentiator: adopt a very different business model. differentiation advantages can be b uilt in self-reinforcing pyramids. Porter's Generic Strategies with examples 1. Cost Leadership. 9 Perfect Brand Examples of Why It Pays to Differentiate. Through his activity positioning framework, Porter prescribed that firms can achieve competitive advantage through three positioning strategies: variety-based, needs-based and access-based. Thus, the service is differentiated. c) Focus Strategy. Competitive Differentiation : top » strategy » business strategy » competitive advantage » competitive advantage examples » part 2. Differentiation Strategy Examples. For example, being able to deliver a product to consumers faster than anyone else via same day shipping is a form of differentiation. Choosing an iPhone over an Android as the customer considers iPhone to be a status symbol and believes that it has an easier interface as compared to Android. A differentiation strategy example whereby mobile phones like Samsung and iPhone are expensive and target the well-off individuals while cheaper phones attract price-sensitive consumers. By applying … 4. The focus strategy has two variants, cost focus and differentiation focus. Competitive differentiation is a strategic positioning tactic an organization can undertake to set its products, services and brands apart from those of its competitors.. Product or service differentiation refers to the ability to provide better benefits than your competitors. Software companies are the best examples of such cost competitive advantages. Porter adhered to the view as imperfect substitutes. 1. min read February 24th, 2020 Of all of the key objectives that a business should have, growth is arguably the most important. Differentiation strategy 1. Channel Differentiation. A firm’s success in strategy rests upon how it positions itself in respect to its environment. Product Or Service Differentiation. A differentiation strategy offers important advantages and disadvantages for firms that adopt it. PORTER’S GENERIC STRATEGIES 2. The differentiation and cost leadership strategies seek competitive advantage in a broad range of market or industry segments. Examples of Simple Product Differentiation. Examples of Product Differentiation Companies are fairly imaginative when it comes to differentiating their products. Differentiation strategy offers unique features and attributes to appeal its target segment. A robust differentiation strategy incorporates both business and marketing elements, which can be broadly defined as the actions your business takes, and the way in which it communicates with its target audience.. Business differentiation can take many forms. This type of differentiation may then become experience differentiation. For example, a cement company is offering its product to … Herosmyth Staff. Differentiation Advantage – This type can only be achieved by means of offering products or services that are unique and thus, the companies can charge an exclusive price for providing such products or services. The focus strategy concentrates on a narrow segment and within that segment attempts to achieve either a cost advantage or differentiation. (a) Product differentiation often acts as a barrier to entry of new firms into the industry. For example, Breezes Resorts, is a company having several resorts and caters only couple having no children and offer peaceful environment without any children disruption. Tesla is a company that produces luxury cars and high tech technology. They target local small businesses or high net worth individuals . Plus, he believes that Tag Heuer is a better brand than Titan. Example: Apple — Differentiation Strategy Apple Inc. is an American corporation that designs and manufactures computer hardware, software and other consumer electronics. With this strategy, the objective is to become the lowest-cost producer in the industry. Competitive advantage means having an edge over rivals in the provision of a certain product or service. For instance, an airline could differentiate itself by means of extraordinary customer care and very attentive and graceful stewardesses. The main objective of implementing a differentiation strategy is to increase competitive advantage. 2. Table 5.5 Executing a Differentiation Strategy. Simplicable's Competitive Advantage Model A Competitive Advantage Model is a useful tool for competitive analysis, strategy planning and building business cases. When prospective customers understand what makes your product different (and how it will solve their problems), they are more likely to be interested in trying it. The two basic types of competitive advantage combined with the scope of activities for which a firm seeks to achieve them, lead to three generic strategies for achieving above average performance in an industry: cost leadership, differentiation, and focus. Example Question on a Learning Styles Inventory: ... Differentiation can be applied to any part of a lesson. Example A differentiation strategy is an approach businesses develop by providing customers with something unique, different and distinct from items their competitors may offer in the marketplace. Let us look at an example of competitive advantage, Tesla Incorporation. A firm can also gain competitive advantage by channel differentiation. Safety - An airline has a better reputation for safety than its competitors. Michael Porter has argued that a firms strengths ultimately fall into one of two headings: cost advantage and differentiation. Founded in 1837, Tiffany & Co has managed to built a strong brand name that allows them to target a very particular niche target market. Customers have different preferences on the price factor, too cheap and people will think the quality is poor. In this case, ‘a large number of customers’ is the focus, and those customers consider the differentiation valuable to them. Thus advertising, as Lipsey has pointed out, act as an empty barriers. In order to make an offering compelling in the marketplace, an organization must clearly articulate to consumers the benefits of a product, service or brand and contrast its unique qualities with other competing products. Differentiation advantage Low (price strategies) High (nonprice strategies) ... Dell Computers is a good example of how. Differentiation strategy leads to the creation of the added value for your customers. Below we illustrate a few examples in relation to an often differentiated product–women’s handbags. Well-established firms possess an advantage. A “broad differentiation strategy” is adopted by a company to be ‘unique to a wide range of customers. Geox is another current example of differentiation based on product characteristics. Now, a point of differentiation may be broad-based and set you apart from the rest of the industry or more narrow, appealing to a niche market. The model is used to score your business against competitors in terms of economic fundamentals, business capabilities, cost leadership and product differentiation. The company headquarters is in Cupertino, California, CEO and co-founder is Steve Jobs and the company boasts of 284 retail locations spanning 10 different countries. This basically means to have a competitive advantage which is sustainable. The corporate strategy in these cases is about the basic direction of the firm as a whole. There could be small businesses or involved in a single business or a large, complex and diversified conglomerate with several different businesses. Additionally, various firms pursuing focus strategies may be able to achieve even greater differentiation in their market segments. A strategy for differentiation is referred to as a broad differentiation strategy, which is a type of competitive strategy where a company offers unique products or services that differentiate companies from their competitors. By contrast, the differentiation focus and cost focus strategies are adopted in a narrow market or industry. It is basically just giving students options or the choice of instruction. The jewlery company, which you may also know from Audrey Hepburn’s iconic movie “Breakfast at Tiffany’s”, is famous for its stunning hand-crafted and timeless designs. Examples of Competitive Advantage. The introduction of rubber soles in the footwear industry, now more than 50 years ago, meant that shoes became impermeable, keeping feet warm and dry, which was obviously an enormous advantage. The following examples just scratch the surface. Their target audience enjoys the personal touch that big banks may not be able to give, and customers are willing to pay a little more in fees for this service. Let’s look at a few. 6 Companies that Cleverly Use Differentiation Strategies & Gain Competitive Advantage. For example, if you have an ERP (Enterprise Resource Planning) system, and you have introduced a highly productive CRM (Customer Relationship Management) module – you are no longer competing in just the ERP space, but rather – in a hybrid product space. Some people simply say ‘differentiation‘ with the meaning ‘product differentiation.’ If the company implements it successfully, product differentiation can give a good a competitive advantage. Differentiation focus strategy is a hybrid of focus strategy and differentiation strategy. This latter approach is often referred to as a focused or concentrated strategy. The Generic Strategies state that competitive advantage can be achieved through either cost leadership, differentiation, or a focused mix of the two. If successful, product differentiation can create a competitive advantage for the product's seller and ultimately build brand awareness. Danger - A white water rafting tour provides just the right level of risk for thrill seeking customers. Tiffany & Co. Next on our list of differentiation strategy examples is Tiffany & Co. ... Apple is a great example of why paying attention to product design and user experience is crucial from the early stages of product development. Choosing a Tag Heuer watch over Titan as the customer prefers a Swiss watchmaker. It may also be noted that advertising enables a firm to achieve product differentiation. With focus strategy, a company chooses a small segment of the industry to focus its marketing efforts on. For example, community banks use a focus strategy to gain sustainable competitive advantage. Key words: Differentiation, Competitive advantage, branding, labeling, packaging Introduction Product differentiation refers to such variations both physical characteristics and other elements within a product class that (some) consumers of marketing mix. Differentiation Strategy Prof. (Dr.) Nitin Zaware Prof. (Dr.) Nitin Zaware 1 2. The There are many well-known brands and businesses implementing a wide variety of strategies. The advantage here is that there is less competition and, therefore, greater pricing flexibility. Strong product differentiation allows you to create a competitive advantage — your target market views your product or service as superior to what your competitors are selling. Introduction… Michael Porter is a professor at Harward Business School. 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